Insights
Thoughts on brand strategy, design, branding, and things we find interesting.
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![graphic of rising sun with words 6 Trends over it]()
6 Pandemic Marketing Trends We Hope Will Stick Around
While the US is gearing up to open again and go back to “normal” (whatever that means), I was inspired to do a little research and look for things that will shape this post-pandemic era.
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Why Are Brand Values more important than ever?
Before I dive into answering this question, let’s start by defining what brand values are and why you should even have them in the first place? At my recent presentation at the…
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7 Signs That Your Brand Is Lacking Clarity
Most of the time, you just know. You feel it. Something about your branding does not align with what you offer and what you are all about.
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![clear blue water, Brand Clarity Quiz written over it]()
How Clear is Your Brand?
What’s the level of clarity your brand has. And, more importantly, the degree by which the meaning and intent behind your brand are understood by others. Let’s gain some clarity about clarity.…
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![Blue Sky clouds sun, CLARITY]()
Setting Intentions
I’ve never been one for New Year’s Resolutions but the beginning of the year, each month, even every Monday, is a good time to set intentions again.
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![globe made up of hearts, looking like covid virus, words "Spread Love"]()
Spread Love
Oh what a year…! The 2020 year, more than any other year, highlighted who we really are and what we stand for.
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