Insights
Thoughts on brand strategy, design, branding, and things we find interesting.
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![Logo Trends 2023 Report]()
Logolounge 2023 Logo Trend Report
Once a year, Logolounge logo expert Bill Gardner releases the logo trend report studied and analyzed over 35,000 logos. Let’s take a look!
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![Image showing the word Re and Brand split up, with the header "when is it time for a rebrand"]()
When is it time for a Rebrand?
Running a small business is an ever-evolving endeavor where change is guaranteed. When is it time to step back and ask yourself if your brand is still relevant or when it might be time to breathe new life into your business with a rebrand?
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![2 puzzle pieces coming together, header: The Power Of Collaboration]()
The Power of Brand Collaboration
Brand collaboration is a powerful tool for attracting new audiences, tapping into new markets, boosting brand awareness, and driving sales
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![Showing two hands connecting, with hearts around them, Header reads: Treat You Brand Like a Human]()
Treat Your Brand like a Human
Just like humans, a brand thrives on connecting with people. People with opinions and needs that make decisions from an emotional place. Therefore, it is important to make your brand as human as possible to establish that emotional bond between your ideal client and your brand.
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![The Best Rebrands of 2021]()
The Best Rebrands of 2021, IMHO
The year 2021 was, in many ways, a year of restart, reinvention, and hope, and many brands took the opportunity to undergo a brand refresh. Some went all out, some evolved subtly.
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![Background image: a small homemade flag with the words “Explore” on it. Headline over it: Clearly Branded Step 4: X-Factor, Flag, and Personality]()
Clearly Branded Step 4: X-Factor, Flag & Brand Personality
How do you find your X-Factor, the one thing that makes your company unique and if you would fly a flag, what would that flag stand for? Let’s dive a little deeper into the personality of your brand and ways to reveal it.
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![holding out a hand up to the sun, where it looks like you are capturing the sun between your fingers. Headline over it: Clearly Branded Step 3 Brand Values]()
Clearly Branded Step 3: Brand Values
Why are brand values such a big part of your company’s brand building and how do you develop your own?
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![Mission Vision: image of pillars with the header Clearly Branded Step 2 Mission & Vision]()
Clearly Branded Step 2: Mission & Vision
There is a lot of confusion around the difference between Mission versus Vision. The Brand Vision and Brand Mission are two sides of the same coin. One is based on and supports the other. Let’s explain…
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![image of a brick wall with the header Clearly Branded Step 1 What. How. Why.]()
Clearly Branded Step 1: Brand Foundation — What, How, Why
Just like with any journey, we start at the beginning. First we cover the basics: What do you offer, how you do it. And most importantly: Why?
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![illustration of spaghetti texture in background. Words on top Spaghetti vs. Strategy]()
Strategy vs. Spaghetti
When a client comes to me, they usually come because they “need a logo.” But what they actually need is much more than that. They need to build a brand.
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