Insights
thoughts and insights on brand clarity, brand strategy, case studies, and studio news…
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![Showing two hands connecting, with hearts around them, Header reads: Treat You Brand Like a Human]()
Treat Your Brand like a Human
Just like humans, a brand thrives on connecting with people. People with opinions and needs that make decisions from an emotional place. Therefore, it is important to make your brand as human as possible to establish that emotional bond between your ideal client and your brand.
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![The Best Rebrands of 2021]()
The Best Rebrands of 2021, IMHO
The year 2021 was, in many ways, a year of restart, reinvention, and hope, and many brands took the opportunity to undergo a brand refresh. Some went all out, some evolved subtly.
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![Background image: a small homemade flag with the words “Explore” on it. Headline over it: Clearly Branded Step 4: X-Factor, Flag, and Personality]()
Clearly Branded Step 4: X-Factor, Flag & Brand Personality
How do you find your X-Factor, the one thing that makes your company unique and if you would fly a flag, what would that flag stand for? Let’s dive a little deeper into the personality of your brand and ways to reveal it.
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![holding out a hand up to the sun, where it looks like you are capturing the sun between your fingers. Headline over it: Clearly Branded Step 3 Brand Values]()
Clearly Branded Step 3: Brand Values
Why are brand values such a big part of your company’s brand building and how do you develop your own?
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![image of pillars with the header Clearly Branded Step 2 Mission & Vision]()
Clearly Branded Step 2: Mission & Vision
There is a lot of confusion around the difference between Mission versus Vision. The Brand Vision and Brand Mission are two sides of the same coin. One is based on and supports the other. Let’s explain…
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![image of a brick wall with the header Clearly Branded Step 1 What. How. Why.]()
Clearly Branded Step 1: The What. The How. The Why
Just like with any journey, we start at the beginning. First we cover the basics: What do you offer, how you do it. And most importantly: Why?
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![illustration of spaghetti texture in background. Words on top Spaghetti vs. Strategy]()
Strategy vs. Spaghetti
When a client comes to me, they usually come because they “need a logo.” But what they actually need is much more than that. They need to build a brand.
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![graphic of rising sun with words 6 Trends over it]()
6 Pandemic Marketing Trends We Hope Will Stick Around
While the US is gearing up to open again and go back to “normal” (whatever that means), I was inspired to do a little research and look for things that will shape this post-pandemic era.
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![header image graph with a re heart in the middle and radiating lines out from it]()
Why Are Brand Values more important than ever (and what are they anyway)?
Before I dive into answering this question, let’s start by defining what brand values are and why you should even have them in the first place? At my recent presentation at the…
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![road in fog, words unclear over it]()
7 Signs That Your Brand Is Lacking Clarity
Most of the time, you just know. You feel it. Something about your branding does not align with what you offer and what you are all about.
