Insights
thoughts and insights on brand clarity, brand strategy, case studies, and studio news…
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Strategy vs. Spaghetti
When a client comes to me, they usually come because they “need a logo.” But what they actually need is much more than that. They need to build a brand.
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6 Pandemic Marketing Trends We Hope Will Stick Around
While the US is gearing up to open again and go back to “normal” (whatever that means), I was inspired to do a little research and look for things that will shape this post-pandemic era.
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Why Are Brand Values more important than ever (and what are they anyway)?
Before I dive into answering this question, let’s start by defining what brand values are and why you should even have them in the first place? At my recent presentation at the…
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7 Signs That Your Brand Is Lacking Clarity
Most of the time, you just know. You feel it. Something about your branding does not align with what you offer and what you are all about.
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How Clear is Your Brand?
What’s the level of clarity your brand has. And, more importantly, the degree by which the meaning and intent behind your brand are understood by others. Let’s gain some clarity about clarity.…
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Setting Intentions
I’ve never been one for New Year’s Resolutions but the beginning of the year, each month, even every Monday, is a good time to set intentions again.
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Spread Love
Oh what a year…! The 2020 year, more than any other year, highlighted who we really are and what we stand for.
