Insights
thoughts and insights on brand clarity, brand strategy, case studies, and studio news…
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Why Are Brand Values more important than ever (and what are they anyway)?
Before I dive into answering this question, let’s start by defining what brand values are and why you should even have them in the first place? At my recent presentation at the…
March 18, 2021 -
7 Signs That Your Brand Is Lacking Clarity
Most of the time, you just know. You feel it. Something about your branding does not align with what you offer and what you are all about.
February 10, 2021 -
How Clear is Your Brand?
What’s the level of clarity your brand has. And, more importantly, the degree by which the meaning and intent behind your brand are understood by others. Let’s gain some clarity about clarity.…
February 10, 2021 -
Setting Intentions
I’ve never been one for New Year’s Resolutions but the beginning of the year, each month, even every Monday, is a good time to set intentions again.
January 15, 2021 -
Spread Love
Oh what a year…! The 2020 year, more than any other year, highlighted who we really are and what we stand for.
December 17, 2020