Category / Brand Clarity / Brand Foundation / Brand Identity / Brand Values / Clearly Branded
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![holding out a hand up to the sun, where it looks like you are capturing the sun between your fingers. Headline over it: Clearly Branded Step 3 Brand Values]()
Clearly Branded Step 3: Brand Values
Why are brand values such a big part of your company’s brand building and how do you develop your own?
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![illustration of spaghetti texture in background. Words on top Spaghetti vs. Strategy]()
Strategy vs. Spaghetti
When a client comes to me, they usually come because they “need a logo.” But what they actually need is much more than that. They need to build a brand.
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![header image graph with a re heart in the middle and radiating lines out from it]()
Why Are Brand Values more important than ever (and what are they anyway)?
Before I dive into answering this question, let’s start by defining what brand values are and why you should even have them in the first place? At my recent presentation at the…
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