Category / Brand Clarity / Brand Foundation / Brand Identity
-
![Image showing the word Re and Brand split up, with the header "when is it time for a rebrand"]()
When is it time for a Rebrand?
Running a small business is an ever-evolving endeavor where change is guaranteed. When is it time to step back and ask yourself if your brand is still relevant or when it might be time to breathe new life into your business with a rebrand?
-
![Showing two hands connecting, with hearts around them, Header reads: Treat You Brand Like a Human]()
Treat Your Brand like a Human
Just like humans, a brand thrives on connecting with people. People with opinions and needs that make decisions from an emotional place. Therefore, it is important to make your brand as human as possible to establish that emotional bond between your ideal client and your brand.
-
![Background image: a small homemade flag with the words “Explore” on it. Headline over it: Clearly Branded Step 4: X-Factor, Flag, and Personality]()
Clearly Branded Step 4: X-Factor, Flag & Brand Personality
How do you find your X-Factor, the one thing that makes your company unique and if you would fly a flag, what would that flag stand for? Let’s dive a little deeper into the personality of your brand and ways to reveal it.
-
![holding out a hand up to the sun, where it looks like you are capturing the sun between your fingers. Headline over it: Clearly Branded Step 3 Brand Values]()
Clearly Branded Step 3: Brand Values
Why are brand values such a big part of your company’s brand building and how do you develop your own?
-
![Mission Vision: image of pillars with the header Clearly Branded Step 2 Mission & Vision]()
Clearly Branded Step 2: Mission & Vision
There is a lot of confusion around the difference between Mission versus Vision. The Brand Vision and Brand Mission are two sides of the same coin. One is based on and supports the other. Let’s explain…
-
![image of a brick wall with the header Clearly Branded Step 1 What. How. Why.]()
Clearly Branded Step 1: Brand Foundation — What, How, Why
Just like with any journey, we start at the beginning. First we cover the basics: What do you offer, how you do it. And most importantly: Why?
-
![illustration of spaghetti texture in background. Words on top Spaghetti vs. Strategy]()
Strategy vs. Spaghetti
When a client comes to me, they usually come because they “need a logo.” But what they actually need is much more than that. They need to build a brand.
-
![header image graph with a re heart in the middle and radiating lines out from it]()
Why Are Brand Values more important than ever?
Before I dive into answering this question, let’s start by defining what brand values are and why you should even have them in the first place? At my recent presentation at the…
-
![road in fog, words unclear over it]()
7 Signs That Your Brand Is Lacking Clarity
Most of the time, you just know. You feel it. Something about your branding does not align with what you offer and what you are all about.
-
![clear blue water, Brand Clarity Quiz written over it]()
How Clear is Your Brand?
What’s the level of clarity your brand has. And, more importantly, the degree by which the meaning and intent behind your brand are understood by others. Let’s gain some clarity about clarity.…
