Tag / brand foundation
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When is it time for a Rebrand?
Running a small business is an ever-evolving endeavor where change is guaranteed. When is it time to step back and ask yourself if your brand is still relevant or when it might be time to breathe new life into your business with a rebrand?
June 16, 2023 -
Clearly Branded Step 4: X-Factor, Flag & Brand Personality
How do you find your X-Factor, the one thing that makes your company unique and if you would fly a flag, what would that flag stand for? Let’s dive a little deeper into the personality of your brand and ways to reveal it.
September 14, 2021 -
Clearly Branded Step 3: Brand Values
Why are brand values such a big part of your company’s brand building and how do you develop your own?
August 23, 2021 -
Clearly Branded Step 2: Mission & Vision
There is a lot of confusion around the difference between Mission versus Vision. The Brand Vision and Brand Mission are two sides of the same coin. One is based on and supports the other. Let’s explain…
July 27, 2021 -
Clearly Branded Step 1: Brand Foundation — What, How, Why
Just like with any journey, we start at the beginning. First we cover the basics: What do you offer, how you do it. And most importantly: Why?
June 30, 2021