Make-A-Wish Wine & Wishes Gala

Joy-filled Event Branding with Major Impact.

Post-pandemic, it became clear that people are eager to get out, are busier than ever, and crave meaningful connections with their communities. Social calendars were filling up fast, and there was an overwhelming plethora of charity opportunities. Make-A-Wish San Diego faced the challenge of bringing back its Wine & Wishes Event after hosting it online for two years, recapturing its existing donors, and attracting new ones.

Clarity First

After surveying the new fundraising arena in the region and studying what’s going on in other chapters and cities around the country, we decided to elevate the event to a full-scale black-tie Gala. We also agreed to double down on a theme that will weave throughout the entire branding and unfold into a fantastic experience for our guests at the gala. The Make-A-Wish foundation benefits kids with critical illnesses by granting them (the most adorable and bizarre) wishes, so why not focus on that moment when a child’s wish becomes a reality? Pure joy! A feeling that most adults don’t experience very often in their busy daily lives. So we invited our guests to leave all their worries out the door and offered them Joy for one evening.


The Wine & Wishes Gala sold out with fewer, yet higher quality donors and ended up being a record-breaking fundraising event. Everything, from choosing the venue and musical entertainment to accepting donation items, was carefully curated and elevated to a sophisticated event mixed with joyful moments, setting a new standard for future events. The Gala was well received and highly praised by guests, board members, and the media. Internally, the Wine & Wishes Gala was recognized with the “Event Impact” Award at the Make-A-Wish San Diego Annual Donor Appreciation Night for its success and results.


  • Event Branding
  • Brand Strategy
  • Brand Identity
  • Collateral Design
  • Environmental Design