Event Branding Make-A-Wish Wine & Wishes Gala

Joy-filled Event Branding with Major Impact.

Post-pandemic, it became clear that people are eager to get out. They are busier than ever and crave meaningful connections with their community. Social calendars were filling up fast, and there was an overwhelming amount of charity events. Make-A-Wish San Diego faced the challenge of bringing back the Wine & Wishes Event after hosting it online for two years. They need to recapturing its existing donors, attracting new ones, and elevating their Event Branding for this special evening.

Clarity First

At Lime&Co, we always start with Brand Clarity. After researching the post-pandemic fundraising arena in the region and studying other chapters and cities around the country, we decided to elevate the event to a black-tie Gala. We also agreed to focus on a theme that will weave throughout the event branding and unfold into a fantastic experience for our guests. Make-A-Wish benefits kids with critical illnesses by granting them (the most adorable and bizarre) wishes. So why not focus on the moment when a wish comes true? Pure joy! A feeling that most adults don’t often experience in their busy daily lives. So, we invited our guests to leave all their worries behind and immerse themselves in an evening of “Joy.”


The Wine & Wishes Gala sold out with fewer, yet higher quality donors. It ended up being a record-breaking fundraising event. Everything, from choosing the venue and musical entertainment to accepting donation items, was carefully curated and elevated to a sophisticated event mixed with joyful moments. This Gala set a new standard for future events. The Gala and its event branding was well received and highly praised by guests, board members, and the media. Internally, the Wine & Wishes Gala was recognized with the “Event Impact” Award at the Make-A-Wish San Diego Annual Donor Appreciation Night for its success and results.


  • Event Branding
  • Brand Strategy
  • Brand Identity
  • Collateral Design
  • Environmental Design