Brand clarity, strategy, and design for your business.
Our Clearly Branded Service builds meaningful brands by focusing on Brand Clarity, Strategy, and Design. In that order. In the end, you walk away with a deep understanding of your business and a compelling brand identity that attracts and converts those that matter.
brand confidence
How confident do you feel about your brand?
Do you feel like something is off? Something about your branding does not align with what you offer and what you are all about. You hesitate to direct potential clients to your webpage or put off branding and marketing initiatives altogether because you just don’t feel confident with your brand’s current state.
new business
Just starting out?
First of all, Congratulation! Now, how about starting where you suppose to start… at the beginning. Building a strong brand right from the start lets you focus on what you are best at, advance your business and seek out new opportunities.
With brand clarity and a solid brand identity, you will regain confidence and feel encouraged and excited to market your service.
You can live up to your business’s full potential, get in front of the right people, and have more reach and conversion.
7 Signs that your Brand is Lacking Clarity:
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Your brand does not represent the level of quality you provide in your offerings.
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You have a hard time explaining what exactly you do and who you can help.
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You are not sure how you are different from your competition.
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You are not attracting the right people, and you don’t know how to pull in the right ones.
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You never really invested the time to create a strategic and meaningful brand to start with.
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Your business has changed significantly (new direction, market, services, products, audience) and has outgrown the brand you started with.
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Your business is surviving but not thriving. You know you need to change something but don’t know where to start.
Add more value.
With a background in graphic design and branding, I’ve designed brand identities for almost 20 years. While the logos I created are beautiful and my clients were happy, I always felt something was missing. I started to wonder, are we making a true impact? Are my clients reaching their business goals with their brand-building? Have we turned every stone to look for gaps and opportunities?
I wanted more meaning in my work, add more value, and truly help and empower my clients to reach their most potential. I want to give them confidence and guidance through the process of starting a business and brand. With my analytical thinking and design skills, I want to build a lasting relationship and become their creative partner in crime. That’s why I created my “Clearly Branded” service. And I love it. I feel so much more connected to my clients, and now we can not only create a meaningful brand identity but also measure and track impact.
Petra Ives, Founder, Brand Strategist
Our Process
Start with Clarity.
We do have a tried and true process in place that will be customized to each client, however, the steps are mostly the same… believe us. It works! With “Clearly Branded” we always start with Clarity. A good look under the hood lets us know the ins and outs of your company, its needs, pain points, and goals. Only then, we can build a solid Brand Foundation and align it with the Strategy and Design.
Brand Clarity
What you stand for. Who you are for. And who you are up against.
timeframe: about 2 weeks
Brand Strategy
How you align your brand with your goals.
timeframe: about 1 week
Brand Design
What you look and sound like.
timeframe: about 3 weeks
01
Brand Clarity
First, we lean in, listen and take an objective look at the factors that influence how your company presents itself, including your brand, the industry you are in, your target audience, and your business goals.
What’s covered—
- What/How/Why
- Vision/Mission/Goals
- Core Brand Values
- Brand Personality/Archetypes
- Persona Development of Ideal Client
- Customer Journey
- Competitive Analysis
- Positioning
02
Brand Strategy
Next, we (you and us) put our heads together and create a strategic roadmap that will lead your brand to growth and impact. We co-developing a prioritized list of brand initiatives with budgets, timing, measurables goals, and responsibilities.
What’s included—
- Clarity Report
- Prioritized List of Brand Initiatives
- Top 10 Recommendations
- Brand Plan
03
Brand Design
Time to roll up our sleeves and make your brand vision a reality. We take the conclusions of the Brand Clarity & Strategy Process and tackle one item after the other based on priority, budget, and time constraints.
What’s included—
- Moodboards
- Logo
- Typography
- Color Palette
- Collateral
- Brand Guide
04
Brand Growth
Your brand will continue to grow and evolve, and we’ll be here to support you to ensure you stay focused, build connections, and hit those long-term goals and impact.
What’s offered—
- Ongoing design support
- Monitor brand consistency
- Build distinction and awareness
- Measure and analyze efforts
- Re-evaluate and iterate
- Explore new markets and offerings
- Create new marketing campaigns
Timeline
Week 1
Clarity Session 1:
3-hour discovery meeting (Zoom or in-person), uncover valuable information about your business and build a solid brand foundation (Vision, Mission, Business Goals, Brand Values, X-Factor)
Week 2
Clarity Session 2:
3-hour discovery meeting (Zoom or in-person), deep dive into your Brand Personality and Archetypes, Target Audience, Competition, and Positioning.
Week 3
Clarity Session 3:
2-hour strategy session (Zoom or in-person), continue to formalize brand foundation statements, present summary of all of our findings (Clarity Report), outline and prioritize Strategic Brand Initiatives to grow awareness, revenue, efficiency, and delight.
Week 4
Visual Moodboards:
present and discuss 2-3 moodboard options that will guide our logo and brand development.
Week 5
Logo Development:
present and discuss initial logo options, refine and finalize direction.
Week 6/7
Brand Guide and Collateral:
Create Brand Style Guide (logo system, other brand elements, color palette, typography, brand accents, patterns/texture), supply all industry-standard files, develop 3 brand applications (choice of business card, stationery, signage, vehicle graphics, social media, banners, swag items, apparel…)
* timeline subject to change based on response time and availability
Case Study
Wholeness At Work.
We helped an executive coach that wanted to write a book on burnout in the workplace. She came to us to take care of the visual design of the book. Before we did that, we spend a lot of time figuring out who this book is for, how it will fit into the competitive landscape, and how we will reach potential readers. The results of this deep dive shaped the design, format, language, overall tone, and voice of all communications, and avenues of advertising.
We discovered that readers want more. We ended up developing a whole brand and program around this book with videos, book clubs, a launch party, and 1-1 consulting upgrades. Instead of being under her coaching company brand, it became its own entity.
Petra’s design perfectly resembles my heart and mind, captures my voice, and provides the user with a remarkably transformative experience. With Petra’s extensive knowledge of design and development, she has amplified our marketing voice by providing thoughtful designs for our website and social media. Petra expertise around brand strategy quite literally brought my brand to life and I highly recommend her services. Erin Rocchio, Wholeness at Work, MPOD, Principal, Executive & Team Coach, Certified Integral Coach
Our “Clearly Branded” Packages
Which one is right for you?
Depending on the size of your company and the number of years in business, we offer different options to choose from, varying in the level of depth we go, based on the information we have on hand.
New brand or idea… great! Congratulation, you are starting where you suppose to start… at the beginning.
You feel like you have outgrown your existing brand, and need a re-fresh and re-alignment? Perfect. Let’s gain some clarity about where you are now and where you want to go, and evolve your brand, preparing it for that journey.
Contact us for a 20-minute clarity session to see which package is right for you.
Our “Clearly Branded” signature packages start at $12,000.
1 basic
6-7 weeks
Brand Clarity
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Company Basics (What, How, Why)
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Brand Foundation (Mission, Vision, Values)
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Brand Personality (Brand Archetypes)
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Ideal Audience (Persona Development)
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Outline Competition
Brand Strategy
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Brand Clarity Report
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Strategic Road Map
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Top 10 Recommendations
Brand Identity
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3 Moodboards
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3 Logo Exploration
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Brand Guide
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3 Brand Applications
Deliverables:
- Mission and Vision Statement
- Brand Values Statement
- 2 Persona Profiles (Ideal Audience)
- Clarity Report and Brand Plan (Top 10 Recommendations)
- Brand Identity (Logo)
- Brand Guide
- All brand assets and files
- 3 relevant Brand Applications
Most Popular Package
2 clear
8-12 weeks
Brand Clarity
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Company Basics (What, How, Why)
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Brand Foundation (Mission, Vision, Values)
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Brand Personality (Brand Archetypes)
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Ideal Audience (Persona Development)
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Outline Competition
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Brand Foundation Statements
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Brand Positioning
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Tagline
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Competitive Analysis
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Customer Journey and Empathy Map
Brand Strategy
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Brand Clarity Report
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Strategic Road Map
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Top 10 Recommendations
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Outline Company Goals
Brand Identity
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3 Moodboards
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3 Logo Exploration
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Brand Guide
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5 Brand Applications
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Brand Board (Overview Poster)
Deliverables:
- Mission and Vision Statement
- Brand Values Statement
- 2 Persona Profiles (Ideal Audience)
- Clarity Report and Brand Plan (Top 10 Recommendations)
- Brand Identity (Logo)
- Brand Guide
- All brand assets and files
- 5 relevant Brand Applications
- Positioning Statement
- Tagline
- Competitive Analysis Spreadsheet
- Customer Journey and Empathy Map
- Brand Board (brand overview poster)
3 crystal
12-16 weeks
Brand Clarity
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Company Basics (What, How, Why)
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Brand Foundation (Mission, Vision, Values)
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Brand Personality (Brand Archetypes)
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Ideal Audience (Persona Development)
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Outline Competition
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Brand Foundation Statements
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Brand Positioning
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Tagline
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Competitive Analysis
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Customer Journey and Empathy Map
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Internal and External perception audit
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Brand Voice Development
Brand Strategy
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Brand Clarity Report
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Strategic Road Map
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Top 10 Recommendations
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Outline Company Goals
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Brand naming and legal research
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Create Messaging framework
Brand Identity
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3 Moodboards
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3 Logo Exploration
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Brand Guide
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Brand Board (Overview Poster)
- Animated Logo Version
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7 Brand Applications
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Brand Launch Strategy: The Big Reveal
Deliverables:
- Mission and Vision Statement
- Brand Values Statement
- 2 Persona Profiles (Ideal Audience)
- Clarity Report and Brand Plan (Top 10 Recommendations)
- Brand Identity (Logo)
- Brand Guide
- All brand assets and files
- Positioning Statement
- Tagline
- Competitive Analysis Spreadsheet
- Customer Journey and Empathy Map
- Brand Board (brand overview poster)
- 7 relevant Brand Applications
- Animated Logo Files
- Audit Report
- Naming
- Brand Voice Guidelines
- Messaging Framework
- Brand Launch Collateral
What Else Do We Offer:
CUSTOM WEBSITE DESIGN
An effective website will successfully showcase your brand, communicate what you do and who you are, and serve your customers.
- User Experience Strategy
- Custom User Interface Design
- CMS Implementation
- Accessibility & Testing
BRAND GROWTH
Time to execute the strategic roadmap and share your brand with the world. Our multi-disciplinary (and multi-talented) creative team gets their hands dirty making anything your product or service needs.
- Collateral Design
- Infographics
- Environmental Design
- Packaging Design
- Digital Media Design
Continuous Support
Your brand will continue to grow and evolve, and we’ll be here to support you with any plans you want help implementing. We love working with our clients long-term and lending our branding expertise as they execute all their amazing ideas.
- Ongoing Brand Support
- Month-to-Month Retainer
- Quarterly Strategy Session
FAQ about working with Lime&Co
I just started a new business, is "Clearly Branded" for me?
Yes. This Brand Building Package was made for you. Because why not start at the beginning. Together we discover your core foundation, figure out what makes you unique, and then create a custom brand around that.
I've had my business for a while now, but something is not working. Do you help with that?
Definitely. Let’s dissect and see what exactly is not working and then handle it accordingly. Your positioning might need tightening, your website a facelift, or your brand needs to evolve to be seen by those you want to attract.
Who do you work with?
We mostly work with Small Business owners, entrepreneurs, and founders that have a B2C service or product. We help them find clarity and confidence, shape new strategies for their brand and empower them to evolve, serve their community, and lead in their space. Is that you?
Who will I be working with?
Mainly with Petra, the founder of Lime&Co. She will lead you through all the clarity and strategy work and be your point of contact. The “&Co” in our company will help to build everything else… design, website, copywriting, social media, web design, it’s all an expert team effort. Because we believe in the power of collaboration.
After going through the "Clearly Branded" process, what will I walk away with?
You will not only have an outstanding custom logo but an entire brand kit with all the assets your brand might need. But most importantly, you have clarity. You know who you are, who you are for, where you want to go, and how to get there.
How long does the "Clearly Branded" process take and how much is it?
It depends a bit on your time commitment, but if we focus, we can finish the “Clearly Branded” journey in as little as six weeks.
We have different pricing packages depending on your company’s needs and size. See a breakdown above. The lowest “basic” package starts at $10,000. Best to schedule a call with us to determine which package is right for you.
Our “Clearly Branded” Promise
Cultivating brands. Rooted in clarity.
We dig deep to help companies cultivate brand clarity by aligning their purpose with their visuals and messaging. The result: a confident brand ready to grow and win the hearts of those who matter.
Now booking 2025
Ready for an introduction call to discuss your specific branding needs and which package is right for you?