Our Process

We do have a tried and true process in place that will be customized to each client, however, the steps are almost the same… believe us. It works! We always start with Brand Clarity. A good look under the hood lets us know the ins and outs of your company, it’s needs, pain-points, and goals. Only then, we can align the core foundation, with the strategy and design. Here is our process:

Brand Clarity: Clarity visualization: graphic of tangled ravel into wavy aligned lines


Brand Clarity

First, we lean in, listen and take an objective look at the factors that influence how your company presents itself, including your brand, the industry you are in, your target audience, and your business goals.

What’s covered—

  • Assess Existing Brand
  • Purpose/Vision/Mission/Core Values
  • Ideal client/Persona Development
  • Competitive Analysis
  • Market Research
  • Brand Personality


Brand Strategy

Next, we (you and us) put our heads together and create a strategic roadmap that will lead your brand to growth and impact. We co-developing a prioritized list of brand initiatives with budgets, timing, measurables goals, and responsibilities.

What’s included—

  • Brand Plan
  • Customer Journey
  • Lead Mapping
  • Prioritized List of Brand Initiatives
  • Set Goals (30/60/90 days, next 1/3/5 years)
Brand Clarity: Strategy visualization: graphic of arrows, lines depicting strategic way forward
Brand Clarity: Brand Expression visualization: graphic of icons depicting voice, communication, logo design, website


Brand Expression

Time to roll up our sleeves and make your brand vision a reality. We take the conclusions of the Brand Clarity & Strategy Process and tackle one item after the other based on priority, budget, and time constraints.

Possible Scope—

  • Brand Identity
  • Brand Refresh
  • Website
  • Social Media Marketing
  • Packaging
  • Print Collateral


Brand Growth

Your brand will continue to grow and evolve, and we’ll be here to support you to ensure you stay focused, build connections, and hit those long-term goals and impact.

What’s offered—

  • Ongoing design support
  • Monitor brand consistency
  • Build distinction and awareness
  • Measure and analyze efforts
  • Re-evaluate and iterate
  • Explore new markets and offerings
  • Create new marketing campaigns
Growth visualization: line graph going up